Brattain Studios

Become a Social Authority

Written by Administrator Friday, 15 April 2011 17:34

One of the key components in successful Social Media marketing implementation is building "Social Authority". Social Authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an influencer in that field or area. With Brattain Studios Automated Systems you will become an “expert” without ever logging on to a Social Media Website.

It is through the Brattain Studios Automated process of "building Social Authority" that Social Media becomes effective. That is why one of the foundational concepts in Social Media has become that you cannot completely control your message through Social Media but rather you can simply begin to participate in the "conversation" in the hopes that you can become a relevant influencer[ in that conversation.

However, this conversation participation must be cleverly executed because while people are resistant to marketing in general, they are even more resistant to direct or overt marketing through Social Media platforms. This may seem counter-intuitive but is the main reason building Social Authority with credibility is so important. A marketer can generally not expect people to be receptive to a marketing message in and of itself. In the Edleman Trust Barometer report in 2008, the majority (58%) of the respondents reported they most trusted company or product information coming from "people like me" inferred to be information from someone they trusted. In the 2010 Trust Report, the majority switched to 64% preferring their information from industry experts and academics. According to Inc. Technology's Brent Leary, "This loss of trust, and the accompanying turn towards experts and authorities, seems to be coinciding with the rise of Social Media and networks." By utilizing the automated systems created by Brattain Studios, relative useful information pertaining to your demographic is sent through the Social Networks 24 hours a day seven days a week. This puts you as the “Social Authority” for your demographic.