Brattain Studios

Using Social Media as a form of Marketing

Written by Administrator Friday, 15 April 2011 17:31

Using Social Media as a form of marketing has taken on whole new challenges. As the 2010 Trust Study indicates, it is most effective if marketing efforts through Social Media revolve around the genuine building of authority. The automated systems created by Brattain Studios will honestly convince people of your genuine intentions, knowledge, and expertise in a specific area or industry through providing valuable and accurate information on an ongoing basis without a marketing angle overtly associated. With Brattain Studios automated systems this will be done, trust with, and of, the recipient of that information – and that message itself – begins to develop naturally. Then you or your organization becomes a thought leader and value provider - setting you or your company up as a trusted "advisor" instead of marketer. "Top of mind awareness" develops and the consumer naturally begins to gravitate to the products and/or offerings from you, the authority/influencer.

As a result of Social Media – and the direct or indirect influence of Social Media marketers – today, consumers are as likely – or more likely – to make buying decisions based on what they read and see in platforms we call "Social" but only if presented by someone they have come to trust. Additionally, reports have shown organizations have been able to bring back dissatisfied customers and stakeholders through Social Media channels. This is why a purposeful and carefully designed automated Social Media strategy from Brattain Studios has become an integral part of any complete and directed marketing plan which has been designed using newer "Authority building" Techniques.