Social Media Marketing Development

Written by Administrator / Friday, 15 April 2011 17:35

From rekindling a personal relationship, to establishing a solid network of professional relations, to speaking one’s mind, to sparking social, cultural and political change in a global scale. We all have witnessed how Social Media has become THE New Way in which human communications and interactions happen. And the new way is fast and DYNAMIC.

Facebook, Twitter, YouTube, MySpace, LinkedIn, and many others have changed our perception of the world and those who live in it, regardless of age.

Brattain Studios has created systems that automate the following:

1. Creating content in multiple places, such as a blog, Twitter, Facebook, etc.

2. Scanning Twitter followers and Facebook Friends for conversations that contain relevant articles and new ideas

3. Checking Google Alerts to see when and where your business is mentioned on the Web

4. Creating and monitoring a community and topics on a site such as Facebook or LinkedIn

Now think about the fact that the Social Networking to-do list is only going to grow. By using the Automated Systems created by Brattain Studios you are building goodwill, relationships and awareness, which allows you the time you need to do what you do best, concentrate on your business.

Become a Social Authority

Written by Administrator / Friday, 15 April 2011 17:34

One of the key components in successful Social Media marketing implementation is building "Social Authority". Social Authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an influencer in that field or area. With Brattain Studios Automated Systems you will become an “expert” without ever logging on to a Social Media Website.

It is through the Brattain Studios Automated process of "building Social Authority" that Social Media becomes effective. That is why one of the foundational concepts in Social Media has become that you cannot completely control your message through Social Media but rather you can simply begin to participate in the "conversation" in the hopes that you can become a relevant influencer[ in that conversation.

However, this conversation participation must be cleverly executed because while people are resistant to marketing in general, they are even more resistant to direct or overt marketing through Social Media platforms. This may seem counter-intuitive but is the main reason building Social Authority with credibility is so important. A marketer can generally not expect people to be receptive to a marketing message in and of itself. In the Edleman Trust Barometer report in 2008, the majority (58%) of the respondents reported they most trusted company or product information coming from "people like me" inferred to be information from someone they trusted. In the 2010 Trust Report, the majority switched to 64% preferring their information from industry experts and academics. According to Inc. Technology's Brent Leary, "This loss of trust, and the accompanying turn towards experts and authorities, seems to be coinciding with the rise of Social Media and networks." By utilizing the automated systems created by Brattain Studios, relative useful information pertaining to your demographic is sent through the Social Networks 24 hours a day seven days a week. This puts you as the “Social Authority” for your demographic.

WE ARE THE INVENTORS OF "SOCIAL PULL MARKETING"

Written by Administrator / Friday, 15 April 2011 17:45

NEW SOCIAL MEDIA MARKETING SYSTEMS
WE ARE THE INVENTORS OF "SOCIAL PULL MARKETING". YOU CAN READ ABOUT OUR SYSTEMS ON WIKIPEDIA

http://en.wikipedia.org/wiki/Social_Pull_Marketing

The business terms push and pull originated in the logistic and supply chain management, but are also widely used in marketing.

Social Pull Marketing is the brain child of Kenny Brattain. It is the adaptation of the traditional Push–pull strategy marketing concepts to Social Media Websites. It utilizes the traditional Pull concept for a new way of Social Media Marketing. To get a basic understanding of what Social Pull Marketing is, just think of people friending you rather than you friending people.

You or your company must create a need for someone to friend you or your company. That need could be, information, electronic coupons, and other electronic items that people want, however, only your friends can get.

Facebook example:

If you own a small athletic shoe manufacturing company. Your Facebook friends will receive a flow of information pertaining to the activities that your demographics would want, marathon information, healthy eating, how to walk for exercise, how to run or jog properly. Your Facebook friends would also receive special discounts via electronic coupons. By following this Social Pull Marketing strategy, your Facebook friends are pre-qualified buyers. Follow this link for an example http://www.facebook.com/Dads.Venue.Lewisville

Real World Experiment example:

Social Pull Marketing can be applied to all of the Social Media websites. "I would rather have 400 people that friended me, than have 4,000 people that I friended. The reason is, I would have 400 people that chose to be my friend, they are pre-qualified buyers. The 4,000 people I friended accepted my friend request only because I asked them and most likely will not pay attention to what I have to say on my Social Media website".

For this experiment, Kenny Brattain utilized multiple RSS feeds for one demographic (Popular Music) were used to generate one united RSS feed. The united RSS feed was sent through Twitter. For this experiment, no one actually tweeted one time, however, the test Twitter account now has over 400 followers in a few short months. This is proof that Social Pull Marketing works. The people following the test Twitter account all chose to follow it, thereby automatically building a list of Twitter followers that are interested in popular music. Follow this link to see the experiment Twitter account http://twitter.com/dadsvenue

Using Social Media as a form of Marketing

Written by Administrator / Friday, 15 April 2011 17:31

Using Social Media as a form of marketing has taken on whole new challenges. As the 2010 Trust Study indicates, it is most effective if marketing efforts through Social Media revolve around the genuine building of authority. The automated systems created by Brattain Studios will honestly convince people of your genuine intentions, knowledge, and expertise in a specific area or industry through providing valuable and accurate information on an ongoing basis without a marketing angle overtly associated. With Brattain Studios automated systems this will be done, trust with, and of, the recipient of that information – and that message itself – begins to develop naturally. Then you or your organization becomes a thought leader and value provider - setting you or your company up as a trusted "advisor" instead of marketer. "Top of mind awareness" develops and the consumer naturally begins to gravitate to the products and/or offerings from you, the authority/influencer.

As a result of Social Media – and the direct or indirect influence of Social Media marketers – today, consumers are as likely – or more likely – to make buying decisions based on what they read and see in platforms we call "Social" but only if presented by someone they have come to trust. Additionally, reports have shown organizations have been able to bring back dissatisfied customers and stakeholders through Social Media channels. This is why a purposeful and carefully designed automated Social Media strategy from Brattain Studios has become an integral part of any complete and directed marketing plan which has been designed using newer "Authority building" Techniques.