Brattain Studios

Why Should You Care About Social Media Management?

Written by Administrator Friday, 15 April 2011 17:18

We all know how important word of mouth is, and Social Networking is like word of mouth on steroids. As a business, it’s vital to tap into and join online conversations not only about your brand, your industry and your areas of expertise.

Even if you haven’t launched an outbound Social Media strategy, you to keep a pulse on what people are saying — good or bad — about your company, competitors and major trends. And, by representing your company in a positive, authentic way, you can build credibility for your business and link to customers and prospects quickly.

You can also help mitigate damage should negative conversations about your company emerge by quickly responding to complaints. Social Media can also steer people to your other marketing programs, where it’s easier to individually track and manage individual customer and prospect interactions. 

Done right, Social Networking sites can help you better understand prospective and current customer needs, increase visibility and generate leads. But it takes a lot of time and energy to stay on top of all of this in a manual, piecemeal fashion. Think about the time it takes just to cover some of the basics, such as checking all of the Social Networking sites, blogs, on an hourly basis to find out what people are saying about your company, brand and industry.

Brattain Studios has created systems that automate the following:

1. Creating content in multiple places, such as a blog, Twitter, Facebook, etc.

2. Scanning Twitter followers and Facebook Friends for conversations that contain relevant articles and new ideas

3. Checking Google Alerts to see when and where your business is mentioned on the Web

4. Creating and monitoring a community and topics on a site such as Facebook or LinkedIn

Now think about the fact that the Social Networking to-do list is only going to grow. By using the Automated Systems created by Brattain Studios you are building goodwill, relationships and awareness, which allows you the time you need to do what you do best, concentrate on your business.