Search Engine Background

Written by Administrator / Friday, 15 April 2011 18:16

The Google, Yahoo!, and Bing search engines combine advertising and search results on their search results pages. In each case, the ads are designed to look like the search results, except for minor visual distinctions such as their background color and/or placement on the page. Further, the appearance of the ads on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.

Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages were actually ads, it became important within the search engine optimization industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact "results", the qualifier "organic" was invented to distinguish the real search results from the ads. Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry.

Google claims that their users click (organic) search results more often than ads. A recent report (and others going back to 1997) by Pew shows that users avoid clicking "results" that they know to be ads.

Users can avoid ads to be shown on their search, and list only organic search result by using browser add-ons/plug-ins, one of the most popular being AdBlock Plus (for Chrome, Firefox) very efficient and easy to use. Other browser may have different tools developed for blocking ads.

Why do most Organic SEO agencies fail you?

Written by Administrator / Friday, 15 April 2011 18:16

There are hundreds of Texas SEO agencies and they all claim to be able to get you top local SEO placement. Most of them don’t have a clue how to do it. Most of them outsource to another organic SEO marketing agency and many just don’t get the job done. They keep advertising for new clients as the old ones continually fire them once their ineffectiveness comes to light. It is, unfortunately, very common in the organic SEO industry. Brattain Studios has consulted to other SEO agencies. We know what we are doing because we can draw on twenty plus years of marketing experience, going back to the days when the web itself was nothing more than an idea. We’ve grown up side by side with Microsoft, Yahoo and Google. We know what they are looking for because we watched these search engines develop the algorithms that determine SEO placement and we understand them.

What Makes Organic SEO from Brattain Studios Different?

Written by Administrator / Friday, 15 April 2011 18:14

Results. Documented results. That’s what we have produced for over a decade now. We can draw on twenty plus years of marketing experience, going back to the days when the web itself was nothing more than an idea. We’ve grown up side by side with Microsoft, Yahoo and Google. We know what they are looking for because we watched these search engines develop the algorithms that determine SEO placement and we understand them.
 
Why do some sites get more traffic than others?
How do they determine who is on page one when someone searches for a certain keyword or keyword phrase? There are many SEO specialists who may be able to give you a partial answer to these questions but very few who know the answer in its entirety.
 
Brattain Studios knows the answer. We don’t guess when it comes to your business. We know what works.
If you have been looking for SEO help and haven’t known where to turn, contact Brattain Studios, let us evaluate your Internet marketing strategy and recommend something that will work for you. We use a combination of automated content development, automated link building, automated articles, and directory registrations to give you that high SEO placement. Nothing on the web works better than search engine optimization for lasting traffic flow and increased conversion rates.
 
Content is King – onsite and offsite.  Content is probably the least emphasized, yet the single most important component necessary to successfully compete for high search engine rankings. Brattain Studios have developed automated systems that create your content for you. Without these automated systems, it requires the most commitment, the hardest to do consistently and over a long period of time. No matter how much or little you paid your Internet Marketing Company, it will be completely wasted if you don’t have a strong commitment to regular additions of unique (non-duplicate), highly relevant content.