Brattain Studios

Aspects of Search Engine Optimization

Written by Administrator Friday, 15 April 2011 18:10

Brattain Studios is well versed in all aspects of optimization. We  ensure that the following areas, at a minimum, are covered:

1. Extensive Keyword Research – this is absolutely essential.  If you don’t know which keywords have the best potential and have the greatest relevance, you will begin your Internet marketing with a shaky foundation at best.  Many think they know their keywords and they are almost always wrong.  Few recognize how many variations of words and phrases are actually used by real people who are searching for their products and services.  It is only through extensive research, using sophisticated tools and methods, can all keywords of value truly be identified and included in the online marketing plan, while those keywords with poor potential can be eliminated or deemphasized from the thrust of the plan.

2. Onsite Search Engine Optimization – this is nothing more and nothing less than the processes involved in making certain that your web pages are clearly understood by the Google Spiders.  The effective use of title tags, metatags, keyword architecture, and dozens of other elements all work together to quickly tell the spiders what your website is all about.  This is the most basic essential service that Brattain Studios performs very well. 

3. Content is King – onsite and offsite.  Content is probably the least emphasized, yet the single most important component necessary to successfully compete for high search engine rankings. Brattain Studios have developed automated systems that create your content for you. Without these automated systems, it requires the most commitment, the hardest to do consistently and over a long period of time. No matter how much or little you paid your Internet Marketing Company, it will be completely wasted if you don’t have a strong commitment to regular additions of unique (non-duplicate), highly relevant content. 

Brattain Studios Automated content creation is one of the best ways to ensure that your website begins a steady climb up the search engine ranks.