Keeping it simple is usually a worthy objective

Written by Administrator / Wednesday, 13 April 2011 01:53

Design takes a lot of time. Computers enhance the capabilities, but they don't necessarily make the job go faster. We charge by the hour. Almost any project can go on and on, especially with a lot of revisions. Almost every project takes longer than originally planned. The extra time adds cost and it postpones the completion date, which could mean a delay in promoting a product or service.

Therefore, we should spend some time at the outset of any project to clarify the objectives and chart a course that will get us there with the least unnecessary design time.

The concept of the "ultimate" ad or brochure that will take the market by storm and blow the competition out of the water is generally wishful and fanciful thinking. Success comes from persistence in making your offer known to the people who will be interested.